Tag: Marketing

Customer engagement platform vendor, Acoustic, has launched an agentic AI capability designed to continuously monitor first-party customer behaviour and surface revenue opportunities before they show up in traditional reporting. …

Marketing Teams  Marketing channels and tools continue to multiply, leaving small teams with greater expectations from higher-ups. Teams are expected to produce more content and manage more campaigns while …

Three hundred and eighty Australians gathered at The Calyx in Sydney’s Royal Botanic Garden to strike the iconic “dad stance” in unison, earning ECOVACS Robotics an official Guinness World …

Medical Design Innovations (MDI), a North Brisbane-based manufacturer of medical equipment, has been officially licensed by the Australian Made Campaign, confirming its products are manufactured in Australia and meet …

There’s a conversation I have with brands all the time and it goes something like this: “We know we’re discounting too much, but we can’t stop – our customers …

B2B technology PR and marketing agency AZK Media has appointed communications strategist Kathryn Goater (pictured left) as Senior Account Director, as demand for strategic communications, AI visibility and technology …

The Australian Privacy Commissioner has found that health service providers Medmate Australia and Monash IVF interfered with the privacy of individuals whose sensitive information was collected via third-party tracking …

A Sydney digital marketing agency is warning that Australian businesses adopting ChatGPT advertising risk drawing the wrong conclusions about whether the channel works, because standard tracking captures only a …

Australia Post has partnered with European second-hand fashion marketplace Vinted on a campaign supporting Vinted’s launch in Australia on July 1, using the postal service’s Parcel Locker network as …

Contentful has launched Palmata, a platform designed to help organisations understand, measure and improve how AI answer engines represent their company, giving teams the ability to manage brand reputation …

The Royal Automobile Club of Queensland (RACQ) has entered a five-year strategic partnership with Adobe and Deloitte Digital, centred on a new ‘Lighthouse’ agreement that introduces a flexible partnership …

Six councils across South Essex and Essex County Council have built a shared regional network designed to accelerate the rollout of smarter local services while reducing costs, with the …

Integral Ad Science (IAS) has launched Quality Connect, a transparency and optimisation solution designed to give publishers direct, near-real-time visibility into the media quality preferences advertisers set for their …

South Korean content generated 12.1 billion hours of viewing on Netflix worldwide between April 2025 and March 2026, making it the most-watched content origin outside of the United States, …

Adobe has unveiled two new products aimed at helping brands manage their presence across AI-powered search platforms and scale advertising content on retail media networks. Adobe Brand Visibility is …

Most Australian small businesses don’t have an email marketing problem in the way they think they do. They have the software – a Mailchimp or Klaviyo account opened years …

Adobe and LinkedIn have launched AI Essentials for Marketers, a joint global initiative that provides free, role-based AI training designed to help marketing professionals build skills across four key …

As a digital agency, Luminary recognises that its use of AI – a non-negotiable in today’s competitive technology landscape – is inevitably going to have an impact on the …

Most small business owners think about competition in fairly traditional terms. Who else is on their street? Which other local operator is undercutting on price. What the big chain …

Something shifted in Australian consumer behaviour around late 2024, and the data from the first half of 2026 makes it hard to ignore. Shoppers, business owners, and hobbyists aren’t …

If you’ve been experimenting with AI writing tools for search optimization, you’ve probably asked yourself: Does Google penalize AI content?  The fear is understandable. SEO professionals and content marketers …

TikTok is the hardest social platform for multi-account management. Harder than Instagram and Facebook. Why? Because TikTok records more device data than any other app. I ran a small …

Retailers that rely heavily on discounting to drive sales are damaging their long-term growth and profitability, according to new research from marketing effectiveness expert James Hurman and B2C CRM …

Integral Ad Science (IAS) has expanded its AI-driven Content Block List optimisation solution to Threads feed, giving advertisers brand safety and suitability controls on Meta’s text-based social platform, which …

Google has published official guidance for website owners on how to appear in generative AI features on Google Search, including AI Overviews and AI Mode, confirming that traditional SEO …

Microsoft has made its Citations feature in Microsoft Clarity generally available, giving website owners a way to track how their content is being referenced in AI-generated answers across supported …

Mission-critical connectivity provider Contrivian has appointed Ilex Content Strategies as its public relations agency of record, tasking the London-based firm with delivering strategic communications to support international sales. Contrivian …

Knoxville-based sales technology company TitanX has launched TitanTV, a weekly media channel focused on outbound sales tactics, cold calling strategy and go-to-market execution for B2B teams. The channel, available …

I searched “best coffee Hobart open now” on my phone last week in Sandy Bay. A café with 60 Google reviews appeared in the Map Pack above two national …

If you’ve ever sat across from a digital marketing agency and asked where you should be spending your ad budget, there’s a reasonable chance you walked out more confused …

Mission-critical connectivity provider Contrivian has selected UK-based Ilex Content Strategies as its marketing and communications agency of record, tasking the firm with leading brand messaging and international media relations. …

Four in five Australians on social media want the government to take action to ban social media advertisements that entice people to move their superannuation into riskier products, according …

SLICE Digital, the New Zealand-focused affiliate marketing network, is closing its doors at the end of May 2026, marking the end of what was the country’s dominant locally based …

Digital advertising has never been cheaper or more accessible, yet open rates for email campaigns hover around 20 percent, social media reach keeps shrinking without paid support, and consumers …

The online advertisements a person sees on Facebook can be used by artificial intelligence to determine their political preferences, education level, employment status and approximate income – without ever …

Here is my hands-on ranking of the best SEO agencies in Melbourne for Australian small businesses in 2026. I favoured agencies that can handle technical SEO, local visibility, content, …

There’s a moment every business hopes for. A customer picks up a product, something clicks, and they buy it. Simple, right? Except it’s really not. Behind that split-second decision …

The way Australian buyers discover and evaluate businesses has shifted, but the majority of marketing leaders have not adjusted their strategies to match, according to new research from HubSpot. …

Media engagement platform Influencing has been named as a Principal Partner of the Communications and Public Relations Australia (CPRA) Conference 2026, scheduled for Wednesday 18 November at Marvel Stadium …

Adobe has unveiled CX Enterprise, an end-to-end agentic AI system designed to help businesses manage customer acquisition, engagement, conversion and retention through coordinated AI agents. The announcement was made …

Klaviyo and Canva have broadened their existing integration, allowing marketing teams to design full campaigns in Canva and import them directly into Klaviyo for personalisation, segmentation and delivery – …

Sydney-based independent creative and media agency Reborn has hired Mike Bubenicek as its new Head of Creative Strategy and Innovation, a role focused on closing what the agency describes …

Building authority online has always been important, but the way authority is recognized is changing. With the rise of AI tools, especially systems like ChatGPT, visibility is no longer …

“Content is king” has long been a marketing cliché. In B2C, that sentiment has largely been embraced. Consumer brands understand that social-first storytelling, creator partnerships and brand personality drive …

Logicalis Australia has broadened the remit of Erica Smith, promoting her to Head of Marketing and Vendor Alliances in a move that brings brand strategy, demand generation and partner …

More than six in 10 Australian diners open restaurant emails that offer discount codes, but new research from Intuit Mailchimp suggests the time those messages arrive matters just as …

The 2026 Australian Grand Prix drew record crowds to Melbourne and generated a wave of online conversation, with Meltwater analysis revealing that George Russell’s race victory and Cadillac’s Formula …

Introduction For more than a decade, SaaS companies relied on a predictable SEO funnel: attract traffic, capture leads, nurture prospects, and convert customers. But that model is quietly collapsing. …

Klaviyo and Google have announced a strategic partnership aimed at connecting product discovery, customer engagement and service into a single, continuous experience powered by AI and real-time customer data. …

It takes a lot of work to build a business, but it can take even more to scale it effectively. To do this, you need to build a brand …

Strategic communications consultancy Sefiani and parent company Clarity Global have launched Surfacd, a proprietary AI visibility monitoring tool designed to help brands track how they appear across AI search …

Running a business is not easy and building a retail media offering alongside it can add another layer of pressure. However, a cross-channel marketing strategy can help small teams …

Adobe has rolled out a series of upgrades across its digital experience stack, including general availability of Ai agents in Adobe Experience Manager (AEM) and new capabilities for Adobe …

Small to medium businesses might use word-of-mouth advertising and social media to bring in customers but there’s another form of marketing that could be missing in today’s digital age …

JFrog has appointed Genefa Murphy as Chief Marketing Officer as the company looks to position itself at the centre of the Ai-driven software supply chain. The company, known for …

For businesses of all sizes, marketing is often a practice predicated on knowing what has happened in the past, what is happening now and perhaps most importantly what’s going …

For decades, contact centres have relied on spreadsheets, historical data and manual effort to forecast staffing needs. While these tools have served their purpose, they are increasingly outmatched by …

Amplitude has unveiled Ai Visibility, a new capability within its analytics platform designed to help marketers understand how their brands appear across Ai-driven search platforms like ChatGPT, Claude, and …

For businesses in Australia and New Zealand, the last few years have presented a relentless series of challenges, from navigating economic headwinds to grappling with supply chain disruptions and …

OpenAI’s new app Sora has just become the fastest-growing Ai app in history. Analysis of Appfigures data by Australian software business Airteam calculated that in its first seven days, …

Large language models (LLMs) have upended how people find information and answers. Google is no longer the default choice when researching a topic, as LLMs give users comprehensive, research-based …

At High Performance Laptops, we spend over a hundred hours testing and reviewing EACH of the new laptops, tablets, convertibles and various other types of notebooks that come into …

Adobe has unveiled a suite of Ai-driven agents designed to support sales and marketing teams in the business-to-business sector, targeting some of the most complex parts of corporate buying …

In today’s crowded tech landscape, where SaaS platforms, startups and digital products are launching faster than ever, visibility is everything. For many technology companies, ranking highly in search engines …

Adobe has integrated Google’s Gemini 2.5 Flash Image model into Firefly and Adobe Express, expanding creative options for social creators, marketers and designers. New Capabilities For Content Creation The …

Adobe has named Meredith O’Ryan as Director of Enterprise Marketing for Australia and New Zealand, with expanded responsibility for flagship events across Japan and Asia Pacific. Expanding Regional Role …

Aether, a new Ai-powered platform designed to change how marketing teams build presentations and manage knowledge, has launched out of stealth with a $3.8 million seed round. The raise …

What if every marketing asset – from banners to paid social to eDMs – automatically carried your brand’s creative signature, dynamically shaped by audience signals, cultural shifts and platform …

The rapid rise of Ai in recent years has marked a significant turning point for small and medium-sized businesses. Once out of reach, advanced tools are now widely accessible, …

Let’s get something straight right out of the gate: Ai isn’t optional anymore. Not for small and medium businesses. Not in 2025. Not if you give a damn about …

I’ve reached the point where I don’t even read them, I just delete them. I’m talking about emails written by artificial intelligence. The overly polished, overly polite, emotionally flat …

Let’s be real, going head-to-head with big brands used to feel impossible for small businesses. They had the money, the teams and the tech. But today? Things have changed. …

Ditchit, a new online marketplace, has drawn attention with a promotional stunt involving the destruction of the original Twitter sign once mounted atop the social media company’s San Francisco …

Adobe has used the Cannes Lions 2025 stage to launch a series of updates to its marketing and creative platforms, aimed at expanding personalisation and campaign automation through Ai …

Adobe has confirmed the general availability of its Real-Time Customer Data Platform (CDP) Collaboration in Australia and New Zealand, giving advertisers and publishers a shared platform to work with …

SEO has always been an essential tool for businesses to be discovered online. But in the last few years, we’ve seen a fundamental shift. As website traffic decreases and …

Adobe has introduced updates to its GenStudio content supply chain solution, enhancing how marketing teams produce personalised, on-brand content. The changes include Ai-driven workflow optimisation and content production features. …

Adobe has introduced Agent Orchestrator, a new feature within Adobe Experience Platform, aimed at helping businesses integrate Ai agents into customer interactions and marketing workflows. The announcement was made …

Adobe has announced a partnership with the Estée Lauder Companies (ELC) which will integrate Firefly across Adobe Creative Cloud workflows. This move aims to improve efficiency, accelerate campaign execution …

Canva’s latest report on Ai in marketing highlights a shift from experimentation to strategic investment, with 87 per cent of marketers dedicating budgets to Ai in 2024 and 79 …

Investments in local infrastructure to support data sovereignty and customer engagement Braze has announced a series of strategic investments in Australia and New Zealand, including a Sydney-based data centre …

Ai-powered chatbot aims to enhance business interactions Melbourne-based Ai solutions company Yep Ai has announced the launch of its latest product, the Yep Ai Digital Human. The company says …

In the wake of some appalling decisions by gutter-dwelling marketers and advertisers, Google has chosen Sol “Judas” Campbell to be the face of its ads for its latest Google …

This is a very personal article for me, but I’m writing it for me above anyone else. Still, if you’re in the marketing or PR business, or have been …

Digital signage is a game-changer for businesses, but like any other marketing tool, it’s only powerful when it’s done right. Too often, businesses fall into the same traps when …

Qsic, a provider of Ai-powered in-store audio retail media platforms, has appointed Brad Montgomery as its new APAC sales lead. Montgomery, an industry professional with over 15 years in …

Similarweb has unveiled the 3.0 generation of its platform in a bid to empower businesses with comprehensive digital visibility. This upgrade promises to bolster digital decision-making processes, keeping businesses …

One of the major changes in the business landscape over the last 5 years has been the increasing significance of high-quality and attention-grabbing imagery in online product sales. These …

If you are reading this, it’s a work in progress. There are no clear instructions on how to make Google Ads work from scratch. I hope the mental torture …