Tag: Advertising
Nasdaq-listed ad-tech company, Taboola, has put forward a recommended acquisition offer for AIM-listed digital advertising firm, Dianomi, in a deal that values the London-headquartered business at approximately £19 million …
A small share of traffic sources is responsible for the vast majority of ad impressions and spend, but those same sources do not generate clicks at the same rate, …
Criteo, the global commerce intelligence platform, has appointed Guillaume Dupont as Country Head for Australia and New Zealand, as the company looks to build on local growth across retail …
Key Highlights Introduction If your chairs are not filling fast enough, PPC for dentists can help. A well-built campaign puts your dental practice in front of people already searching …
Google is preparing to change how its Ad Manager and AdSense platforms count display advertising impressions, moving from a count-on-download method to a begin-to-render standard from February 17, 2027. …
Nielsen has agreed to acquire digital ad verification company, DoubleVerify, in an all-cash transaction with an enterprise value of approximately $2 billion. Under the terms of the agreement, DoubleVerify …
The Trade Desk has released Kokai Zuma, the latest iteration of its Kokai advertising platform, introducing agentic AI capabilities, a reworked measurement framework and a redesigned user interface. Kokai, …
You don’t need a video production team or expensive software to create social media ads. If you’ve got product photos and a few minutes, that’s enough to start generating …
A strong advertisement often makes its choices look obvious. The opening catches attention at exactly the right moment. The product appears before the viewer loses interest. Each shot seems …
Cloudflare is introducing new default settings that will block AI crawlers from training on content hosted on ad-supported web pages, while still allowing those pages to appear in search …
The Australian Competition and Consumer Commission has commenced Federal Court proceedings against Amazon, alleging the tech giant used unfair contract terms to introduce advertising to its Prime Video streaming …
A Sydney digital marketing agency is warning that Australian businesses adopting ChatGPT advertising risk drawing the wrong conclusions about whether the channel works, because standard tracking captures only a …
Australia Post has partnered with European second-hand fashion marketplace Vinted on a campaign supporting Vinted’s launch in Australia on July 1, using the postal service’s Parcel Locker network as …
Canva has launched Canva Grow 2.0, expanding its visual design platform into a marketing automation system that brings ad creation, publishing, performance tracking and optimisation together in a single …
The Royal Automobile Club of Queensland (RACQ) has entered a five-year strategic partnership with Adobe and Deloitte Digital, centred on a new ‘Lighthouse’ agreement that introduces a flexible partnership …
Integral Ad Science (IAS) has launched Quality Connect, a transparency and optimisation solution designed to give publishers direct, near-real-time visibility into the media quality preferences advertisers set for their …
Integral Ad Science (IAS) has launched an episode-level pre-bid optimisation solution for programmatic podcast audio and video, building on its existing partnership with Spotify. The tool allows advertisers to …
Australian oral and personal care company Hismile has paid $138,600 in penalties after the Australian Competition and Consumer Commission issued it with seven infringement notices for alleged false and …
Integral Ad Science (IAS) has extended its AI-driven Total Media Quality (TMQ) brand safety and suitability measurement to cover YouTube Audio Ads campaigns, bringing independent third-party verification to another …
Integral Ad Science (IAS) has expanded its AI-driven Content Block List optimisation solution to Threads feed, giving advertisers brand safety and suitability controls on Meta’s text-based social platform, which …
Research conducted by News Corp on behalf of commercial partner YouGov has found that nearly one in three Australians exposed to the Back Australia campaign are now willing to …
Knoxville-based sales technology company TitanX has launched TitanTV, a weekly media channel focused on outbound sales tactics, cold calling strategy and go-to-market execution for B2B teams. The channel, available …
If you’ve ever sat across from a digital marketing agency and asked where you should be spending your ad budget, there’s a reasonable chance you walked out more confused …
Social media advertising revenue is projected to hit $640 billion by the end of 2030, growing at a compound annual growth rate of 12 per cent over the next …
Four in five Australians on social media want the government to take action to ban social media advertisements that entice people to move their superannuation into riskier products, according …
Integral Ad Science (IAS) has unveiled IAS Total TV, a suite of connected TV (CTV) solutions designed to give marketers the kind of transparency they have long expected from …
Sydney-based independent creative and media agency Reborn has hired Mike Bubenicek as its new Head of Creative Strategy and Innovation, a role focused on closing what the agency describes …
I walked past three cafés on a Sydney side street last week. Two had faded corflute, corrugated-plastic signs leaning against their walls. The third had a clean, double-sided A-frame …
What if every marketing asset – from banners to paid social to eDMs – automatically carried your brand’s creative signature, dynamically shaped by audience signals, cultural shifts and platform …
Let’s get something straight right out of the gate: Ai isn’t optional anymore. Not for small and medium businesses. Not in 2025. Not if you give a damn about …
Adobe has confirmed the general availability of its Real-Time Customer Data Platform (CDP) Collaboration in Australia and New Zealand, giving advertisers and publishers a shared platform to work with …
Adobe has released the Firefly application, an expanded platform for generating images, vectors and videos. The new Firefly Video Model, available in public beta, is designed to produce commercially …
LoopMe has announced new investments in its APAC operations, aiming to build on its consistent growth and further expand its regional footprint. The technology company, known for leveraging artificial …
In the wake of some appalling decisions by gutter-dwelling marketers and advertisers, Google has chosen Sol “Judas” Campbell to be the face of its ads for its latest Google …
Respond.io has announced a new AI-powered solution for TikTok Messaging Ads, alongside its TikTok Business Messaging integration. The initiative is designed to streamline customer interactions while addressing a $4.1 …
This is a very personal article for me, but I’m writing it for me above anyone else. Still, if you’re in the marketing or PR business, or have been …
Digital signage is a game-changer for businesses, but like any other marketing tool, it’s only powerful when it’s done right. Too often, businesses fall into the same traps when …
Qsic, a provider of Ai-powered in-store audio retail media platforms, has appointed Brad Montgomery as its new APAC sales lead. Montgomery, an industry professional with over 15 years in …
If you are reading this, it’s a work in progress. There are no clear instructions on how to make Google Ads work from scratch. I hope the mental torture …
