Tag: Adobe
Infosys Aster, the AI-amplified marketing suite from Indian IT services firm, Infosys, has been positioned as a Leader in Everest Group’s Marketing Transformation Services PEAK Matrix Assessment 2026. The …
Adobe has made its AI Collaborators capability generally available in Adobe Workfront, giving marketing teams a way to assign tasks to AI agents within the same governed workflows they …
Adobe has introduced new capabilities in Adobe Commerce designed to help brands surface their products in AI-powered shopping experiences, as an increasing share of product discovery shifts from traditional …
Adobe and WhatsApp have rolled out an integration that brings Acrobat-powered PDF viewing and editing capabilities directly into WhatsApp’s desktop platforms, allowing users to open, review and mark up …
China’s live-commerce market was worth roughly $900 billion in 2025, putting it within striking distance of the entire United States eCommerce market in terms of scale. The figure, drawn …
AI is in a state of constant beta, where change is the new norm. Keeping pace at the intersection of consumer behaviour and organisational adoption will redefine business value …
The Royal Automobile Club of Queensland (RACQ) has entered a five-year strategic partnership with Adobe and Deloitte Digital, centred on a new ‘Lighthouse’ agreement that introduces a flexible partnership …
Adobe has announced an expansion of its creative agent across Firefly and Creative Cloud, extending agentic AI capabilities to applications including Photoshop, Premiere, Illustrator, InDesign and Frame.io. The company’s …
Adobe has unveiled two new products aimed at helping brands manage their presence across AI-powered search platforms and scale advertising content on retail media networks. Adobe Brand Visibility is …
Adobe and LinkedIn have launched AI Essentials for Marketers, a joint global initiative that provides free, role-based AI training designed to help marketing professionals build skills across four key …
Adobe and Walt Disney Imagineering have collaborated to build a custom generative AI solution using Adobe Firefly Foundry, trained on Disney’s own intellectual property, to accelerate the design and …
Modern ecommerce customers expect more than just a working online store. They want personalized product suggestions, a more suited shopping flow, and responsive interactions across every touchpoint. When those …
Adobe has used its annual Summit conference in Las Vegas to showcase seven early-stage research projects that apply generative and agentic AI to content production, personalisation and marketing workflows. …
Adobe has unveiled CX Enterprise, an end-to-end agentic AI system designed to help businesses manage customer acquisition, engagement, conversion and retention through coordinated AI agents. The announcement was made …
Asus has secured official Adobe validation for its ProArt display range, making the monitors the first to be certified for use with Adobe Premiere Colour Mode across HDR video …
Adobe has launched Acrobat Student Spaces, a free tool built into Adobe Acrobat that provides students with AI-powered study features, collaboration tools and career preparation resources. The tool is …
Adobe has made its Turntable feature generally available in Adobe Illustrator, giving designers and animators the ability to generate multi-angle views from a single vector illustration without manual redraws. …
Adobe has launched Custom Models in public beta within its Firefly creative AI platform, allowing users to train generative AI on their own images to produce outputs that match …
Adobe and Nvidia have entered into a strategic partnership aimed at accelerating AI-powered creative and marketing workflows, including the development of the next generation of Adobe’s Firefly AI models. …
Adobe has unveiled new Ai video features across its Premiere and After Effects platforms, as well as nearly $10 million in funding and product support aimed at emerging filmmakers. …
Adobe has appointed Lucius DiPhillips as its new Chief Information Officer, tasking him with leading the company’s global Technology Services team as it continues to scale its use of …
Adobe has rolled out a series of upgrades across its digital experience stack, including general availability of Ai agents in Adobe Experience Manager (AEM) and new capabilities for Adobe …
Adobe has reported a sharp rise in Ai-driven online traffic across multiple industries during the 2025 holiday season, with retail recording the largest gains as consumers increasingly turn to …
Consumers spent $257.8 billion online during the 2025 holiday shopping period, according to Adobe, with mobile devices driving more than half of all purchases and generative Ai tools contributing …
Adobe and Runway have entered a multi-year agreement aimed at embedding generative Ai video into professional content workflows across media, production and enterprise settings. The partnership gives Adobe early …
Adobe has reported a significant rise in online spending across Cyber Monday and the broader Cyber Week period, with consumers in the United States spending $14.25 billion during the …
Adobe has expanded its model-integration strategy again, bringing Google’s new Gemini 3 image model, Nano Banana Pro, into Firefly and Photoshop on launch day. The provider framed the move …
Adobe has launched a new conversational engagement tool designed to help brands respond to customers who now begin their journeys through Ai search rather than traditional websites. Executives at …
Generative Ai has already transformed how people search for information, but its impact on shopping behaviour is proving to be just as disruptive. Consumers are no longer relying solely …
Adobe has released a new enterprise tool aimed at helping businesses manage how they appear on Ai-powered platforms, as consumer behaviour shifts toward generative services for product discovery. The …
Adobe has introduced new capabilities for its Real-Time CDP Collaboration platform, aiming to help brands and publishers extract greater value from first-party data while navigating privacy shifts and the …
Adobe has unveiled a suite of Ai-driven agents designed to support sales and marketing teams in the business-to-business sector, targeting some of the most complex parts of corporate buying …
Adobe has forecast that US consumers will spend US$253.4 billion online during the 2025 holiday season, a 5.3 per cent increase on last year. The company’s analysis, based on …
Adobe has expanded the Photoshop beta with new generative tools, bringing Google’s Gemini 2.5 Flash Image Model and Black Forest Labs’ FLUX.1 Kontext alongside its Firefly models. The company …
Adobe has become the first launch partner for Luma Ai’s new generative video model, Ray3, which is now available in the Firefly app until 1 October. Ray3, which also …
Qualcomm has extended its partnership with Adobe to adopt GenStudio, a suite of tools that applies generative Ai to marketing workflows. The company said the move will help its …
Adobe has announced a significant update to Premiere Pro, introducing more than 90 new effects, transitions and animations, alongside upgrades to audio editing and playback. The new tools, launching …
Adobe has announced the general availability of Ai agents for businesses, extending its Experience Platform to support customised and orchestrated customer experience workflows. The company said the move will …
Adobe has appointed Ben Goodman as President of Asia Pacific (APAC) and Digital Experience (DX) Japan, placing him in charge of the company’s operations across the region. The company …
Adobe has announced that Premiere, its flagship video editing software, will be made available on iPhone. The app is open for pre-order through the Apple App Store. The company …
Adobe has integrated Google’s Gemini 2.5 Flash Image model into Firefly and Adobe Express, expanding creative options for social creators, marketers and designers. New Capabilities For Content Creation The …
Adobe has named Meredith O’Ryan as Director of Enterprise Marketing for Australia and New Zealand, with expanded responsibility for flagship events across Japan and Asia Pacific. Expanding Regional Role …
What if every marketing asset – from banners to paid social to eDMs – automatically carried your brand’s creative signature, dynamically shaped by audience signals, cultural shifts and platform …
For many small business owners in Australia, tax season brings more than just a sense of responsibility; it brings disruption. Amid day-to-day pressures of managing staff, serving customers and …
Adobe has rolled out a series of new features in Photoshop across desktop, web and mobile platforms, aimed at reducing repetitive editing tasks and giving users more creative control …
Australia Post has entered into a strategic partnership with Adobe aimed at reshaping how the postal service engages with customers online. The agreement is set to advance Australia Post’s …
Adobe has signed a multi-year deal with the Premier League to integrate its creativity and marketing technology into the competition’s digital platforms, aiming to expand fan engagement and customise …
Adobe has used the Cannes Lions 2025 stage to launch a series of updates to its marketing and creative platforms, aimed at expanding personalisation and campaign automation through Ai …
Adobe has launched a new Ai agent aimed at improving workflow support for marketers and customer experience teams, while confirming the general availability of another tool designed to simplify …
Adobe has confirmed the general availability of its Real-Time Customer Data Platform (CDP) Collaboration in Australia and New Zealand, giving advertisers and publishers a shared platform to work with …
Adobe has released its 2025 Ai and Digital Trends report for Australia and New Zealand, revealing strong momentum in the uptake of generative Ai tools across the region. However, …
Adobe has announced that its Acrobat Sign service has completed an IRAP assessment at the PROTECTED level, allowing it to be used by Australian federal, state and local government …
Adobe and Microsoft are expanding their partnership to bring Ai-driven tools to marketing teams through Microsoft 365 Copilot. Adobe has introduced a private preview of Adobe Marketing Agent and …
Adobe has introduced updates to its GenStudio content supply chain solution, enhancing how marketing teams produce personalised, on-brand content. The changes include Ai-driven workflow optimisation and content production features. …
Adobe has launched Agent Orchestrator, a new feature within Adobe Experience Platform (AEP) designed to help businesses build, manage and integrate Ai agents from Adobe and third-party ecosystems. The …
Adobe has introduced Agent Orchestrator, a new feature within Adobe Experience Platform, aimed at helping businesses integrate Ai agents into customer interactions and marketing workflows. The announcement was made …
Adobe has announced a partnership with the Estée Lauder Companies (ELC) which will integrate Firefly across Adobe Creative Cloud workflows. This move aims to improve efficiency, accelerate campaign execution …
Adobe has launched Photoshop on iPhone, with an Android version expected later this year. The app introduces core tools such as layering, masking and Firefly-powered Generative Fill, making Photoshop …
Adobe has released the Firefly application, an expanded platform for generating images, vectors and videos. The new Firefly Video Model, available in public beta, is designed to produce commercially …
Ai-powered features simplify contract management for businesses and consumers Adobe has introduced new contract intelligence capabilities in Acrobat Ai Assistant, designed to help users understand complex terms and compare …
Adobe has rolled out over 100 new Creative Cloud features at Adobe MAX 2024, aimed at providing creative professionals with enhanced tools for speed, precision, and control. These updates …
Adobe has announced the release of Adobe Content Authenticity, a new free web app aimed at helping creators safeguard their digital content and ensure proper attribution. The app uses …
When accessing public services, 90 per cent of Aussies now prefer digital channels, according to research by Adobe. This growing demand for online government services has pushed agencies to …
Adobe has launched Photoshop Elements 2025 and Premiere Elements 2025, offering new features designed to simplify photo and video editing for users of all skill levels. Both products continue …
Salesforce has unveiled a new set of innovations for Slack, aiming to transform how businesses manage work. The update introduces agent-powered features, offering users a more efficient operating system …
Adobe has expanded the capabilities of its Frame.io video collaboration platform, making it easier for teams to work together on photos and PDFs in a centralised cloud-based workspace. The …
Adobe has announced new AI-powered text-based editing and automated colour tone-mapping capabilities in Premiere Pro, alongside other updates to their suite of video editing applications. The new features are …
