Taboola Yahoo partnership

Taboola and Yahoo! announce partnership: Industry reaction

Taboola and Yahoo! announced a 30-year partnership(!) We can’t help but wonder what both companies will look like in 30 years or what they’ll be reporting on, but we invite the industry to comment on the now’s and the future’s regarding this announcement…

“I’m excited to share that Yahoo chose Taboola as their exclusive partner for native advertising for the next 30 years!

We are going to power recommendations on all Yahoo’s websites and apps, including, Yahoo Finance, Yahoo Sports, Yahoo Mail, and more, reaching an audience of nearly 900 million monthly users.

Becoming Yahoo’s exclusive native advertising channel will enable Taboola to get access to bigger, more diversified demand which we expect will increase yield for all of our publisher partners.

Thanks to this new partnership we’ll accelerate our investment in developing technologies for driving revenue, engagement and audience for Open Web publishers. We’re going to double down on growth opportunities, such as eCommerce, Native Advertising innovation, Video, High Impact placements and personalization.

Yahoo chose us for the superior performance of our technology, for our global scale and for our culture of innovation. I’m extremely proud to get such a vote of confidence from one of the world’s top media and tech companies.” Adam Singolda, Founder and CEO, Taboola.

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