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Tineco has launched a new steam-powered floor cleaner in Australia, aiming to tap into rising consumer demand for healthier home cleaning practices.
The FLOOR ONE S7 Stretch Steam, unveiled on Thursday, uses 140°C steam to disinfect floors without chemicals. The device carries TÜV certification for bacteria elimination and pet-friendly cleaning, giving it recognition for meeting international hygiene standards.
Steam Cleaning Gains Ground
Steam has long been used for sanitisation in industrial and medical contexts, but manufacturers are increasingly pushing the technology into the household market. Tineco says Australians are placing greater emphasis on hygiene as part of their overall health and wellness.
“Australians are more conscious than ever about the best way to clean their floors hygienically. We see consumers prioritising hygiene, health and convenience with a growing demand for steam-powered systems that deliver not just spotless floors, but the peace of mind that comes with knowing they’re truly sanitised – all without the need for chemicals,” said Jade Tang, Tineco Country Manager for Australia and New Zealand.
Tang added that steam cleaning was moving into the mainstream. “Steam cleaning is no longer a niche category – it’s quickly becoming the standard for modern, health-driven home care. Tineco’s innovations, including TÜV-certified hygiene standards and intelligent self-cleaning mechanisms, reflect how technology is meeting the evolving expectations of Australian households.”
Key Features
The FLOOR ONE S7 Stretch Steam includes HyperStretch Technology that allows the cleaner to flatten to 13cm and reach under furniture. It also offers 80 minutes of runtime on a single charge.
Other features include:
- HyperSteam Technology with 140°C super-heated steam
- DualBlock anti-tangle design
- Triple-sided edge cleaning
- 45° swivel design
- Tineco MHCBS technology
- iLoop smart sensor
- Repositioned clean water tank
- Upgraded pouch cells
- Flash charging
The company has also integrated FlashDry, a self-cleaning system that uses 85°C heated water and air to dissolve stains and dry internal components after use.
Market Position
Earlier this year Tineco was named the top global player in the household wet and dry floor cleaner segment by Euromonitor International. The company holds 975 patents and 577 registered trademarks, and says its products are present in more than 14 million homes worldwide.
Tineco’s products are distributed through 450 storefronts across Australia and New Zealand, including Harvey Norman, JB Hi-Fi, The Good Guys, Bing Lee, Retravision, Mobileciti and Big W Online.
Price And Availability
The FLOOR ONE S7 Stretch Steam is priced at $1,199 and is available for pre-order through Tineco’s online store and major retail chains.
For a limited period between 23 October and 18 November, buyers will be eligible to redeem a free Tineco Go Mini Pet Hand Vacuum valued at $199. Purchases made through Harvey Norman during the same period will also attract a $50 gift voucher, subject to conditions.
Last Updated on October 23, 2025 by Nick Ross
