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Sydney-founded technology company CloudWave has rebranded to NeonNow as it rolls out a partner-led customer experience platform across 170 countries.
The rebrand comes after 13 years of operating as CloudWave and marks a shift from a regional cloud communications provider to a global, usage-based platform model. The company is targeting resellers and managed service providers who want to deliver AI-driven communications without upfront infrastructure investment.
From regional provider to global platform
NeonNow has expanded its international presence with new offices in the United States, the United Kingdom, India and New Zealand, adding to its Sydney headquarters.
Over the past two years, the company has restructured its technology, delivery and support functions into a unified platform architecture. The system consolidates customer engagement, communications and deployment into a single product, allowing channel partners to deliver voice, messaging and AI-driven interactions without managing multiple vendors or integration layers.
Michael Powrie, Founder and CEO of NeonNow, outlined the rationale behind the change.
“The rebrand signals a broader transformation in how the company builds, bends and delivers technology in a rapidly changing digital landscape,” Powrie stated.
“For our channel partners, this shift is about removing the complexity that has traditionally slowed deployment and limited scale across markets.”
Channel-first revenue model
The platform is built around a recurring revenue model for channel partners, linked to customer usage. Partners can choose to manage implementation and support internally or use NeonNow’s delivery infrastructure.
The approach is designed to remove the need for upfront capital investment and reduce training requirements, allowing partners to scale services across regions with standardised delivery.
“We have rebuilt the platform so partners can deliver customer engagement services globally through a single system, maintain compliance across jurisdictions and generate recurring revenue without the need for fragmented infrastructure,” Powrie added.
Platform capabilities
The platform includes integrated onboarding that embeds solution design and deployment within the core product, consolidated customer experience and communications infrastructure, deployment across more than 170 countries with 24/7 support, alignment with regional security and compliance requirements and standardised delivery to reduce operational complexity.
NeonNow currently supports over 200 customers globally across enterprise, SMB and government sectors, handling billions of interactions annually. The platform is built on Amazon Web Services infrastructure and integrated with Twilio’s communications technology.
Addressing multi-market complexity
Jason Stirling, Director of NeonNow, pointed to the challenges businesses face when operating customer engagement systems across multiple jurisdictions.
“Businesses operating across multiple markets require systems that can adapt to local regulatory and security requirements without increasing operational burden,” Stirling explained.
“By embedding onboarding and delivery within the product, we have shifted to a platform-led model that enables faster deployment and consistency across regions. This positions NeonNow to support organisations with a single system that maintains control, compliance and operational efficiency.”
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Growing market
The rebrand comes as small and mid-sized enterprises increasingly look for enterprise-grade customer engagement capability without the cost and complexity of fragmented technology stacks.
The global market for AI-led customer experience is projected to grow from US$17.75 billion in 2025 to US$22.67 billion in 2026, driving demand for platforms that support integrated and scalable delivery models.
Last Updated on April 5, 2026 by Nick Ross
