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Qantas has renewed its long-term distribution agreement with Sabre Corporation, reinforcing its strategy to provide travel agencies with flexible access to both traditional and New Distribution Capability (NDC) content. Sabre, a global software and technology provider for the travel industry, will continue to serve as a key distribution partner for Australia’s largest airline.
Kathryn Robertson, Qantas Executive Manager for Global Sales and Distribution, highlighted the importance of the collaboration in meeting the evolving needs of travellers and agencies.
“At Qantas, we’re focused on enhancing our retailing capabilities to meet the dynamic needs of both travellers and travel agencies,” Robertson said. “Our continuing collaboration with Sabre is central to our distribution strategy, helping ensure our customers can seamlessly shop, book, and service a comprehensive range of Qantas content via NDC. We’re excited to offer agencies more flexibility and choice in the coming months through Sabre’s global marketplace.”
This partnership enables Sabre-connected agents to access a full range of Qantas content, including traditional EDIFACT and NDC offers. The extension builds on a collaboration that began in 2021 when Sabre became one of the first global distribution systems to offer Qantas’ NDC content.
Chris Wilding, Senior Vice President of Air Distribution for Sabre Travel Solutions, emphasised the shared goals of both organisations in creating a comprehensive and responsive travel marketplace.
“We’re delighted that Qantas continues to trust Sabre as a strategic distribution partner to advance their strategy,” Wilding said. “Just as we are committed to providing travellers with greater choice through our multi-source content platform, we also want to empower travel agents with enhanced flexibility and personalisation in the way they do business. This renewed agreement highlights the joint commitment of Qantas and Sabre to creating a comprehensive marketplace that seamlessly meets the demands of a rapidly evolving travel ecosystem.”
As the travel industry continues to adapt to shifts in consumer expectations and technological advancements, the renewed agreement reflects the shared vision of Qantas and Sabre to stay ahead of these changes.
The multi-year agreement ensures that travel agents connected to Sabre’s platform will continue to access the widest breadth of Qantas content available, supporting the airline’s broader retailing and distribution goals. By offering a combination of traditional and NDC content, the partnership aims to streamline operations for agencies while delivering enhanced options for travellers.
Last Updated on December 8, 2024 by Nick Ross
