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Social intelligence platform Meltwater has joined Reddit’s Official Data Partner program, giving the company enhanced access to Reddit’s enterprise data APIs.
The partnership allows Meltwater customers to analyse public Reddit content from more than 100,000 communities to understand consumer sentiment and purchasing decisions.
Reddit’s Official Data Partner program, ‘Recognises platforms that meet strict standards for functionality, data quality and compliance when working with the social platform’s publicly available content.’
Access To Consumer Intelligence
The collaboration provides Meltwater with continued access to Reddit’s enterprise data APIs, enabling customers to extract insights from authentic user discussions that influence consumer culture and preferences.
Reddit hosts more than 121 million daily active users and serves as a platform where consumers seek product research, honest reviews and recommendations. Meltwater processes public Reddit posts and comments, converting large-scale conversations into actionable insights using AI-driven analytics and listening tools. The platform helps organisations identify emerging trends, understand audience sentiment, improve product positioning and benchmark brand performance.
Long-Standing Relationship
John Box, CEO of Meltwater, said Reddit has been a core source of consumer insight within the platform for more than a decade.
“We’ve seen its influence grow significantly over that time,” Box said.
“Joining Reddit’s Official Data Partner program is a natural extension of our long-standing relationship and reflects our shared commitment to delivering trusted, high-quality data.”
Box said the company looks forward to deepening collaboration with Reddit to continue providing customers with insight into authentic public conversations shaping consumer behaviour.
Jonathan Flesher, Vice President of Business Development at Reddit, described the platform as “the most human place on the internet and home to the most authentic, interest-led conversations.”
“By partnering with Meltwater, we’re providing brands with the tools to responsibly tap into those insights, helping them move beyond just listening to really understanding and connecting with our communities in a meaningful way,” Flesher said.
Last Updated on February 14, 2026 by Nick Ross
