Karyn Baylis AM Joins Advisory Board Of The Bridge International

Strategic consultancy The Bridge International has appointed business leader Karyn Baylis AM to its Advisory Board, strengthening the firm’s leadership bench as it continues to focus on customer-led transformation and execution.

Baylis joins the board following an extensive career in senior executive roles across major Australian and global organisations, including Singtel Optus, Insurance Australia Group, Qantas Airways and Jawun. She has also served in director roles across financial services, construction and not-for-profit sectors, including with CARE Australia and Save the Children.

Focus On Customer-Centric Execution

Baylis said her decision to join The Bridge was based on the consultancy’s focus on practical, customer-led strategies.

“I’m delighted I’ve joined The Bridge in an advisory capacity, as they are an exciting, vibrant and a very different advisory firm,” Baylis said.

“When their Managing Director, Stuart Blake, suggested I join The Bridge, I thought it would be a great fit. It is a customer-led organisation where I can add real value.”

Baylis said she had high regard for the company’s founders and approach.

“I respect and admire what Stuart and his co-founder, David McDonald, have achieved. These guys, and their team, are very smart and totally up to date with all of the changes and transformations that are happening around customer and technology.”

Culture And Delivery Central To Appeal

Baylis highlighted culture and execution as key factors in her decision.

“I am very much attracted to the culture that has been built by Stuart, David and their team. The absolute and resolute focus on customer-led solutions is so important to me, and it is clear this is built into the psyche of The Bridge,” she said.

“In short, I like the people, I like the value proposition, I like the passion and I love the culture.”

She also pointed to the consultancy’s emphasis on delivering strategy through to implementation.

“The Bridge also takes strategy into execution and operational implementation, which is music to my ears. I believe very much in being able to identify and build a strategy, understand how this will impact customers and people, what this will look like operationally, and whether it is practical and achievable when it hits the frontline.”

Extending Support For Client Outcomes

Blake said Baylis would bring valuable perspective and leadership experience to the firm’s advisory board.

“Karyn is a great addition to our Advisory Board and will definitely help further our continuing success and growth,” he said.

“Karyn’s own success as a purpose and values-led leader is unquestionable, and she is obsessed with customer outcomes. These are all attributes that clients look for in The Bridge. As such, Karyn is an ideal, complementary and seamless fit with our team.”

Baylis added that The Bridge’s approach of embedding itself in the execution phase set it apart from traditional consultancies.

“Through their customer-led approach, they are focused on improving the customer experience, the employee experience and productivity across many dimensions. This attitude is their differentiator, and an approach that brings The Bridge very close to their clients as they stay on the journey with them through to implementation and transition,” she said.

The Bridge International was lead advisor on Allianz’s recent strategic partnership with RAA and continues to focus on customer-led strategy and transformation programs for clients across sectors.

Last Updated on July 24, 2025 by Nick Ross