IAS Launches Quality Connect, Giving Publishers Greater Visibility Into Advertiser Campaign Preferences

Integral Ad Science (IAS) has launched Quality Connect, a transparency and optimisation solution designed to give publishers direct, near-real-time visibility into the media quality preferences advertisers set for their campaigns.

Available within the IAS Pulse publisher platform, Quality Connect is aimed at closing a gap between buyers and sellers in the digital advertising supply chain. It allows publishers to understand, report against and align with advertiser campaign settings across brand safety, suitability, fraud prevention and other media quality criteria.

The problem Quality Connect addresses

Publishers are often expected to meet advertiser quality standards without full visibility into how those standards are configured. That lack of transparency can lead to under-delivery, unnecessary impression blocks, operational friction between ad ops teams and agencies and missed opportunities to optimise campaign performance.

By giving publishers insight into advertiser preferences, Quality Connect is designed to help reduce wasted impressions, improve campaign delivery and resolve campaign discrepancies earlier.

Lisa Utzschneider, CEO of Integral Ad Science, framed the solution as an overdue correction in how buyers and sellers interact.

“The quality of a media buy shouldn’t be a secret,” Utzschneider commented. “For too long, publishers and advertisers have had to work across information gaps that create friction, waste and missed opportunity. Quality Connect gives both sides a more transparent way to work together, helping publishers deliver against advertiser standards with confidence, while giving advertisers greater trust in the quality and performance of their media investments.”

Three core capabilities

Quality Connect introduces three capabilities for IAS Pulse publisher clients. The features are available when advertisers choose to share campaign preferences with their publisher partners.

The first is Campaign Transparency, which gives publishers direct visibility into the media quality preferences an advertiser has configured for a campaign. This includes brand safety categories and risk tolerance, fraud blocking criteria, brand suitability and contextual avoidance segments, keyword exclusions and geo and language targeting. Where advertisers opt to share preferences, the information is surfaced directly within IAS Pulse so publishers can align delivery from the outset.

The second capability is Campaign Reporting, which enables publishers to run on-demand performance reports using advertiser impression data across viewability, invalid traffic, brand safety and dozens of additional metrics while campaigns are still in flight. This gives publishers context to optimise delivery, address issues earlier and demonstrate inventory quality to buyers.

The third is Campaign Segments, which helps publishers align inventory with advertiser quality preferences by grouping an advertiser’s fraud, brand safety, brand suitability and keyword avoidance criteria into a single dynamic avoidance segment within IAS Pulse. As advertiser preferences change, the segment updates to reflect those changes, helping publishers maintain alignment and reduce manual work for ad ops teams.

Early adopter feedback

Samantha Carola, Director of Digital Client Services, US at Financial Times, pointed to operational benefits from using the tool.

“Having our advertisers’ brand safety preferences readily accessible through Quality Connect has not only improved efficiency during campaign setup, execution and optimisation, but has also elevated the level of service we provide to our clients,” Carola explained. “Rather than spending time chasing down details, we’re able to focus on delivering campaign launches, optimising toward client KPIs and eliminating unnecessary back-and-forth throughout the process.”

Availability and rollout

Campaign Transparency is generally available now at no additional cost to publishers using IAS Pulse. The Campaign Reporting and Campaign Segments capabilities are expected to become available in Q3 2026.

The solution operates on a consent-based model, with advertiser campaign preferences only shared with publisher partners when the advertiser opts in to do so.

IAS operates across the open web, social, connected TV and audio, offering media measurement and optimisation services to brands, agencies and publishers. The company’s platform connects AI-powered media quality measurement to business outcomes including brand perception and sales lift.

Last Updated on June 19, 2026 by Nick Ross