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HP used CES 2026 to outline a major shift in its gaming strategy, bringing its OMEN and HyperX portfolios together under a single master brand, HyperX, and unveiling new laptops, displays and experimental peripherals aimed at competitive and enthusiast players.
The move brings HP’s gaming PCs, monitors, peripherals and software under one umbrella, a change the company says is designed to simplify how gamers interact with its ecosystem across hardware and services.
Josephine Tan, Senior Vice President and Division President of Personal Systems Gaming Solutions at HP Inc., said the consolidation reflects how gamers increasingly expect consistency across devices.
“Gamers deserve a seamless experience that matches their passion, from the systems that power their worlds to the gear that connects them,” Tan said. “As we bring OMEN and HyperX together, we’re continuing to push performance, personalisation and experiences that help every player reach their full potential.”
HyperX OMEN MAX 16 Targets High-End Laptop Gaming
The first major product revealed under the unified brand is the HyperX OMEN MAX 16 gaming laptop, which HP is positioning as its flagship portable system for demanding titles and workloads.
According to HP, the laptop is designed to deliver sustained performance under heavy load by combining high power budgets with fully internal cooling, avoiding the need for external cooling accessories.
The system supports up to 300 watts of total platform power, using the latest Intel Core Ultra 200HX processors and next-generation AMD Ryzen Ai processors, paired with up to an Nvidia GeForce RTX 5090 Laptop GPU.
HP says a redesigned OMEN Tempest Cooling Pro system introduces a third fan and automated fan-cleaning technology to help maintain consistent performance during extended gaming sessions.
The laptop also features a high-polling-rate keyboard, delivering faster input response than previous generations, along with full-size arrow keys and configurable lighting through OMEN Light Studio.
Display options include up to a 16-inch OLED panel with a 240Hz refresh rate, targeting competitive players who prioritise fast response times and clear motion.
OLED 34 Monitor Focuses On Speed And Colour Accuracy
Alongside the laptop, HP unveiled the HyperX OMEN OLED 34 monitor, a 34-inch ultrawide display aimed at both gamers and creators.
The monitor uses next-generation V-stripe QD-OLED panel technology, offering a 21:9 WQHD resolution, a 360Hz refresh rate and a quoted 0.03ms response time.
HP says the display is designed to reduce text fringing while delivering improved clarity and colour accuracy, supported by HyperX ProLuma colour tuning.
Additional features include 100-watt USB-C power delivery, a built-in KVM switch for multi-system setups and a customisable 3D-printable headphone hook.
To address concerns around OLED longevity, HP includes its HyperX OLED CoreProtect measures and a three-year limited warranty covering burn-in.
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Experimental EEG Headset Explores Neurotechnology
HP also used CES 2026 to showcase an in-development gaming headset created in partnership with Neurable.
The headset integrates EEG-based neurotechnology designed to interpret brain activity in real time, with the aim of helping players improve focus and accuracy during gameplay.
HP described the project as an exploration of how Ai and neuroscience could be applied to interactive entertainment, rather than a commercial product with a confirmed release date.
Broader Gaming Ecosystem Strategy
By unifying OMEN and HyperX, HP is signalling a shift toward delivering a more integrated gaming ecosystem that spans hardware, software and peripherals.
The company says its approach is informed by decades of experience in gaming PCs and accessories, with an emphasis on reducing friction for players who move between devices and play styles.
Local pricing for the newly announced products has not yet been confirmed, with HP saying Australian pricing and availability details will be published from February 2026 via its website.
Last Updated on January 12, 2026 by Nick Ross
