Fujifilm Australia has launched its first free photography workshop as part of a series of masterclasses and workshops at the company’s first Fujifilm House of Photography in the southern hemisphere.
The Discover Fujifilm workshop, presented by Experience Centre Specialist, Stephen Pierce, educated attendees on the scope of the Fujifilm ecosystem, the capability of their cameras’ X-Trans sensor and the overall benefits of Fujifilm solutions, including image and lens quality, portability, suitability and film simulations.
Ryuichi Matoba, CEO of Fujifilm Australia, said that the company decided to open the Fujifilm House of Photography in Sydney following the success of the northern hemisphere’s Fujifilm House of Photography in London. Future masterclasses and workshops will feature collaborations with well-known Fujifilm X-Photographers and third-party partners who manufacture all manner of photographic accessories.
Matoba added that the masterclasses and workshops are about “Fujifilm Australia giving back to the community and adding value for consumers”. He said that they provide existing Fujifilm users a home where they can learn more about their cameras and how to enhance their kit. For those new to Fujifilm cameras and lenses, it’s a chance to explore and learn about the full range. Then, for those who are new to photography altogether, Fujifilm House of Photography provides a rich environment where they can come and learn about cameras from the ground up and begin their photography journey in the most exciting way possible.
According to Pierce, the feedback at and from the workshop was extremely positive. “All of the attendees were very engaged with our content, and many were interested in attending the next free workshop on High Speed photography and the Fujifilm X-H2S high speed camera offering, including the latest firmware update V3.00.”
The photographic market in Australia is evolving fast and over the past three years, Fujifilm has grown their Electronic Imaging business with the continued success of their Fujifilm X Series and GFX System. They have also broadened the appeal of the Fujifilm brand in the Australian market as a result.
As Matoba explained, Discover Fujifilm helped educate attendees as to the scope of the Fujifilm ecosystem, the capability of their cameras’ X-Trans sensor and the overall benefits of Fujifilm solutions, including image and lens quality, portability, suitability and film simulations. Pierce added that the content of the workshop centred around delivering value and benefits, including technical information, to the attendees and end users. He also covered objection handling and the best way to use the Fujifilm House of Photography as a one-stop-shop for a photography journey.
Future masterclasses and workshops will cover a wide range of topics, including different types of photography, high-speed shooting, technical approaches, and photographic experiences. Fujifilm Australia’s new masterclasses and workshops provide unique Fujifilm-only events and experiences to end-users in Australia.