Dreame Signs Cristiano Ronaldo As Global Brand Ambassador

Chinese smart home appliance maker Dreame Technology has signed football figure Cristiano Ronaldo as its Global Ambassador, linking the athlete’s profile to the company’s push into the premium end of the home appliance market.

The partnership, branded under the campaign platform “Dreame to Win,” will see Ronaldo’s image used across Dreame’s full product range, spanning robotic cleaning, major appliances, personal care and kitchen products.

A brand positioning play

The deal represents a deliberate step by Dreame to elevate its brand recognition internationally as it competes with established names in the home appliance sector. The company has been expanding rapidly outside China on the back of its high-speed motor technology and AI-driven cleaning systems, and the Ronaldo signing is intended to accelerate that trajectory.

Colm Chang, Global President of Dreame, framed the partnership as a strategic alignment rather than a conventional sponsorship arrangement.

“This is more than a sponsorship; it is a powerful alliance between a technology leader and a world-class sports IP,” Chang remarked. “We recognise each other’s strength, vision and long-termism. Cristiano’s spirit of focus and excellence resonates deeply with our mission to lead the industry and influence the world through intelligent technology.”

“Together, we are committed to bringing a high-quality, future-ready living experience to households globally,” he added.

Ronaldo’s expanding commercial portfolio

For Ronaldo, the deal adds to an already extensive roster of brand partnerships that extend well beyond football. The Portuguese forward has long been one of the most commercially active athletes in the world, lending his image to brands across fashion, fitness, hospitality and now consumer technology.

“I am always looking for partners who share my drive for excellence and my commitment to hard work,” Ronaldo commented. “Dreame is a brand that innovates and delivers top-tier performance, making life easier and better. I am excited to join the Dreame family and support their mission to lead the global market.”

Covering the full product ecosystem

The ambassador deal is notable for its breadth. Rather than being tied to a single product line, Ronaldo will front Dreame’s entire product ecosystem. That includes indoor and outdoor smart cleaning devices, smart major appliances, personal care products and small kitchen appliances.

The approach reflects Dreame’s ambition to be seen not just as a robot vacuum company but as a broader smart home brand competing across multiple categories.

Australian market implications

Dreame has been building its presence in the Australian and New Zealand market, and the company’s local team sees the Ronaldo partnership as relevant to that effort.

Patrick Wang, Business Director of Dreame ANZ, pointed to the alignment between the brand’s technology focus and the campaign’s messaging.

“Dreame’s dedication to breaking boundaries through innovation is something we truly believe in,” Wang noted. “We believe in the power of discipline and technology to improve lives. This partnership is an exciting opportunity to showcase how high-end technology and a winning mindset can create a better future for everyone.”

Chinese tech brands going global

The signing sits within a broader trend of Chinese consumer technology companies using high-profile global partnerships to build brand credibility in Western markets. Companies like Xiaomi, Hisense and TCL have previously pursued similar strategies through sports sponsorships and celebrity endorsements to bridge the gap between product quality and brand recognition outside their home market.

For Dreame, the Ronaldo deal signals a shift from growth-phase marketing to a more mature brand-building approach as it targets the premium segment of the home appliance market globally.

More information is available at dreame.com.au.

Last Updated on May 26, 2026 by Nick Ross