Criteo Names Guillaume Dupont As New ANZ Country Head

Criteo, the global commerce intelligence platform, has appointed Guillaume Dupont as Country Head for Australia and New Zealand, as the company looks to build on local growth across retail media, AI-assisted commerce and cross-channel capabilities.

Dupont currently serves as Head of Monetisation (Retailers & Marketplaces) at Criteo ANZ and brings more than 15 years of experience across eCommerce and advertising technology. During his time at Criteo, he has held senior roles spanning retail media, agency partnerships, mid-market operations and enterprise accounts across Australia and New Zealand.

The appointment comes amid a period of growth for Criteo’s ANZ operations. Total media spend on its platform grew 10 per cent year on year in 2025, while 2026 has delivered 32 per cent growth year to date. Retail media has been a key contributor, with media spend on Criteo’s retail media platform in Australia and New Zealand growing more than fivefold over the past 12 months.

Executive Managing Director of Criteo APAC, Szi-Wei Lo, highlighted the local market’s trajectory as a driver behind the appointment.

“ANZ is an important growth market for Criteo, underpinned by momentum in retail media and an evolving commerce landscape,” Lo remarked. “Guillaume has played an important role in building our business locally, and his appointment positions us well to build on that momentum as we lead Criteo ANZ into its next phase of growth.”

Retail Media Footprint Expanding

In his new role, Dupont will oversee both the retail media and performance media businesses, driving the company’s broader cross-channel and full-funnel strategy. His focus will include helping brands and retailers connect commerce data, media activation and measurement to deliver measurable outcomes across the shopper journey, alongside navigating emerging opportunities in AI-assisted commerce.

Criteo’s retail media platform is now live with six Australian retailers spanning health, beauty, fashion, quick commerce and CPG. The roster includes Uber Eats, Chemist Warehouse, David Jones, JB Hi-Fi, Dan Murphy’s and BWS.

Dupont pointed to the retail media foundation as a launchpad for broader ambitions.

“ANZ is a dynamic commerce market, and I’m excited to lead Criteo into its next phase of growth here,” Dupont commented. “We’ve built momentum in retail media, working with some of Australia’s leading retailers, and there’s a real opportunity to build on that foundation as commerce becomes more AI-assisted and increasingly cross-channel.”

“My focus will be on bringing our capabilities together to help brands and retailers connect with consumers across the journey and turn commerce intelligence into measurable growth.”

AI Reshaping Commerce Discovery

The appointment arrives as commerce is becoming increasingly AI-assisted and cross-channel, creating new pathways for consumers to discover and evaluate products across large language models, retailer environments, social platforms and the open web.

Criteo data indicates that AI-referred visits convert at 1.5 times the rate of other referral channels, while more than 70 per cent of LLM-referred users land directly on product pages. The company argues this demonstrates how AI is beginning to connect high-intent consumers with retailers and create new discovery moments.

While these emerging channels are generating additional entry points for product discovery, Criteo maintains that retailers and brands remain central to transactions, fulfilment and customer relationships. The company is positioning commerce intelligence as a layer that connects discovery signals with real shopping behaviour to help brands and retailers deliver more relevant experiences and measure outcomes.

ChatGPT Ads Partnership

As ChatGPT Ads’ first adtech partner, Criteo is bringing advertiser demand into ChatGPT and helping shape how commerce and advertising experiences evolve within AI-driven environments.

Campaigns are currently live across APAC markets including Australia, New Zealand, Japan, Korea and India, alongside the US, Canada and Europe.

Senior Performance Manager at Petbarn, Ben Zieschang, offered a perspective on the early results of the partnership.

“ChatGPT is a new way to connect with pet parents,” Zieschang explained. “Working with Criteo on this pilot enables us to engage while they’re actively researching what’s best for their pet.”

Cross-Channel Commerce Strategy

Through its cross-channel, full-funnel approach, Criteo is working to help ANZ brands and retailers connect commerce data, media activation and measurement across the customer journey, from discovery through to purchase, while providing greater transparency into the media and experiences driving measurable outcomes.

Criteo operates a global commerce intelligence platform built on proprietary commerce data from more than $1 trillion in annual sales and two decades of AI development. The company works with clients and partners across global retail and digital commerce. Further information is available at www.criteo.com.

Last Updated on September 7, 2026 by Nick Ross