In a move set to excite the creative DIY community, Cricut, has unveiled its latest offering, the Cricut Joy Xtra smart cutting machine. Slated for an Australian release on September 8, the same date as its global launch, the new machine is intended to serve aspiring makers, small businesses, and side hustlers keen to produce professional-grade custom items.
Recent data from the Australian Bureau of Statistics (ABS) indicates a 3.5 per cent surge in Australians launching side hustles or taking on a second job, a trend driven by the rising cost of living. This device is poised to address the needs of this growing demographic.
The Cricut Joy Xtra is touted for its ability to cut, write, draw and foil, allowing users to craft projects such as full-colour stickers, custom cards, t-shirts and vinyl decals. Through the utilization of Cricut’s design platform, users can easily fashion unique upcycled décor, custom gear, merch and personalised gifts.
Designed with flexibility in mind, this machine is not only compact and portable but also showcases an appealing matte white finish, making it an attractive fixture whether at home, in the classroom, or in a professional setting.
One of its standout features is Print then Cut, facilitated by a built-in sensor. Users can craft vibrant, high-quality stickers, labels and various other custom items. The A4 material size compatibility is a nod to the convenience for users, allowing them to cut out images printed from any standard inkjet printer.
Ashish Arora, Cricut CEO, expressed the company’s intentions, stating, “Our mission with the Cricut platform is to inspire and empower makers. With over eight million members actively sharing their creations, we’re keen on fostering this sense of community and creativity.”
Nicola Dow Smith, Regional Head of Cricut, echoed these sentiments, highlighting the potential of the Cricut Joy Xtra to revolutionize branding for small businesses, and even for teachers aiming to customize learning resources.
The machine comes with a slew of new materials and accessories, including premium printables such as Printable Sticker Paper and Printable Vinyl. Further enhancing its appeal is the integration with Cricut Design Space, a hub where users can explore, create, and customize projects.
Cricut Joy Xtra features
Easy Printables Sensor recognises and precision-cuts around inkjet-printed images to create stickers and so much more.
Compatible with new printable materials
Compatible materials include new printable materials and new Smart Materials designed especially for Cricut Joy Xtra
No design experience required
User-friendly Cricut Design Space platform, access to thousands of easy-to-edit images and pre-designed templates, makes the process of creating easy.
Cuts 50+ materials
Eliminates the need for scissors with the ability to precision-cut over 50 materials like vinyl, iron-on, printable materials, cardstock and more.
With Smart Materials, Cricut Joy Xtra can cut a single image up to 1.2 metres long or repeated cuts, like stars and hearts, up to 6 metres long. Additionally, Cricut Joy Xtra now creates projects up to 21cm x 29cm on a machine mat.
Foils, writes and draws
Works with the Cricut Joy Foil Transfer Tool and Cricut Joy pens and markers. With Cricut Joy Xtra, you can foil, write and draw in a variety of fonts, styles and line weights.
The Cricut Joy Xtra Starter Bundle has an RRP of $429 and is available from September 8 exclusively at Harvey Norman. It includes the Cricut Joy Xtra Smart Cutting Machine and a set of accessories, including printable waterproof stickers and printable iron-ons.