Asus Unveils New Range of AMD Laptops in Australia

Asus has launched its latest range of AMD-powered laptops in Australia, showcasing a variety of models designed to enhance AI experiences across different sectors, including creativity, productivity, learning, and gaming. This new lineup includes models such as the ProArt P16, ProArt PX13, Zenbook S 16, Vivobook S 14, Vivobook S 16, ROG Zephyrus G16, TUF A14, and TUF A16.

Update: Read our Asus ProArt PX13 Review

AMD Ryzen AI 9 HX 370 Processor

The new Asus laptops are powered by the AMD Ryzen AI 9 HX 370 processor, providing high performance and advanced AI capabilities. Each model offers unique features tailored to specific user needs, from ultraportable designs to gaming capabilities.

Bradley Howe, Head of Consumer at Asus Australia, commented, “This new AMD lineup builds on our launch of AI PCs earlier this year. Our focus is on supporting Australians in their AI journey, whether they’re just discovering AI or are already using it regularly. The rise of AI-enabled apps and the integration of AI capabilities highlight the need for high-performance machines to deliver better-quality experiences.”

A recent CSIRO report indicates that 68% of Australian businesses have implemented AI technologies, with another 23% planning to do so within the next 12 months. These businesses have reported an average time saving of 30% across all AI-related initiatives, highlighting the transformative potential of AI.

“Our screen technology, with Asus Lumina OLED for lifestyle and Nebula Display for gaming, ensures that as consumers use AI for creation, productivity, learning, and gaming, they do so on the best display technology available. Even for those not using AI daily, our devices’ performance and extended battery life surpass previous generations, making them smarter and more powerful than ever,” added Howe.

Peter Chambers, Managing Director of APAC and Country Manager for Australia at AMD, said, “At AMD, we push the boundaries of what is possible in high-performance computing. Together with Asus, we are pleased to announce their latest range of AI PCs based on our latest AMD Ryzen AI 9 HX 370 processor. The processor combines AMD’s latest Zen5 cores, high-performance graphics, and the highest-performing AI PC NPU available. This performance, in tandem with Asus’ innovative designs, delivers products that allow creators, students, gamers, and professionals to unlock their full potential.”

This latest wave of AI products is part of Asus’ mission to make premium technology accessible to every Australian. The company is committed to driving the AI revolution in the PC industry by offering high-performing and innovative products to ensure that there is a high-performing AI PC available for every Australian.

ProArt P16 and PX13: Creative AI Powerhouses

The ProArt P16 and ProArt PX13 laptops are designed to cater to the needs of creators, from everyday users to seasoned professionals. These models offer powerful performance and innovative features, equipped with the AMD Ryzen AI 9 HX 370 processor, providing exceptional processing power for demanding creative tasks. Both models come with a free three-month Adobe Creative Suite subscription and a six-month CapCut Pro subscription, enhancing the creative workflow right out of the box.

The ProArt P16 features a 16-inch high-resolution display that provides accurate color representation, making it ideal for graphic designers and video editors. The PX13, with its 13-inch form factor, is perfect for creatives on the go, offering powerful performance without compromising portability.

Both models include Asus-exclusive StoryCube and MuseTree apps, which enable smarter and more streamlined creative workflows. StoryCube is a digital asset-management tool with AI assistance for scene categorization and clip generation, while MuseTree allows users to generate more creativity through simple graphical interactions.

Asus Zenbook S 16 OLED: New Zen with Superior AI

The Asus Zenbook S 16 is a thin and light 16-inch laptop that combines performance with sophistication. It is powered by the AMD Ryzen AI 9 HX 370 processor and features a 3K Asus Lumina OLED display, offering stunning visuals with a 120 Hz refresh rate. The laptop also includes enhanced privacy features, such as ASUS AiSense, which tracks user presence through the camera and automatically dims the screen when the user looks away.

Vivobook S 16 and S 14 OLED: Your Everyday Laptop

The Asus Vivobook S OLED lineup has been updated with the AMD Ryzen AI 9 HX 370 processor, providing the latest AI capabilities to a wide range of users. The 14-inch Vivobook S 14 and 16-inch Vivobook S 16 models are designed for everyday use, featuring slim and light designs, all-metal chassis, and powerful performance. These models include a dedicated Copilot key, full I/O ports, and Harman Kardon-certified Dolby Atmos audio.

Ultimate AI for Gaming: TUF Gaming A14, A16, and ROG Zephyrus G16

The latest TUF Gaming Laptop series includes the 14-inch TUF Gaming A14 and 16-inch TUF Gaming A16, both featuring new ultraportable chassis designs and powerful NVIDIA GPUs. These laptops offer AI features such as background blur and eye-gaze correction, making them ideal for both gaming and productivity. The ROG Zephyrus G16 is a premium gaming laptop, powered by an AMD Ryzen 9 AI HX 370 processor and NVIDIA GeForce RTX GPU, delivering high performance for gamers and creators alike.

The launch of these new laptops signifies Asus’

commitment to providing high-performing and innovative products for the Australian market. As AI continues to integrate into everyday applications, Asus aims to lead the charge by offering a comprehensive range of AI-enabled laptops.

Availability & Pricing

Last Updated on January 29, 2025 by Nick Ross