BWT Alpine F1 Team has renewed its partnership with Sprinklr, an AI-powered unified customer experience management (Unified-CXM) platform provider, for three years. The partnership aims to enhance the fan experience and digital engagement across 30+ digital and social channels. The platform will enable the team to streamline the publishing process across social channels and business units, provide unified reporting and performance analytics, monitor competitors and optimise social advertising using advanced AI.
According to David Gendry, VP of Comms & Marketing at BWT Alpine F1 Team, the team’s social media management strategy will help maximise engagement with its loyal fans. Gendry said the team is always looking for ways to reach out to its fans and engage with them in new ways. Sprinklr will help connect fans to the moments that matter before, during, and after each Grand Prix, Gendry added.
Sprinklr’s founder and CEO, Ragy Thomas, expressed his pride in the cultural shift BWT Alpine F1 Team is making towards creating a more inclusive, equal, and fair opportunity for everyone who wants to participate in F1. The Unified-CXM platform will help the team future-proof its marketing, customer service, and engagement strategy to remain competitive and continuously evolve its experience strategy.
BWT Alpine F1 Team competes in the FIA Formula One World Championship, with race winners Esteban Ocon and Pierre Gasly. The team finished fourth in the 2022 Constructors’ Championship, and the extended partnership with Sprinklr will allow it to better understand its fans and optimise its digital engagements to serve them better, said Gendry.
Sprinklr is an enterprise software company for all customer-facing functions, and its Unified-CXM platform helps companies deliver human experiences to every customer every time, across any modern channel. The company works with more than 1,000 of the world’s most valuable enterprises, including Microsoft, P&G, Samsung, and more than 50% of the Fortune 100.
The partnership comes at a time when the F1’s popularity is growing in Australia, with last month’s Aus GP in Melbourne attracting a record crowd of 444,631 fans. With Melbourne-born driver Oscar Piastri scoring his first-ever points, fan engagement off-track will be crucial to keeping them engaged ahead of every race.