Adobe has announced new AI-powered text-based editing and automated colour tone-mapping capabilities in Premiere Pro, alongside other updates to their suite of video editing applications. The new features are designed to automate time-intensive tasks and free creative professionals to spend more time on shaping the stories they want to tell.
In addition, Adobe is celebrating 30 years of After Effects, the world’s most popular motion design software for video professionals, by adding a context-sensitive Properties Panel for enhanced user productivity, consistent colour support, and performance optimisations. The video editing market has been growing rapidly, with demand for high-quality content doubling over the last two years, and expected to grow by five times over the next two years. With these updates, Adobe aims to provide video creators with the tools to deliver content faster than ever before.
Adobe’s innovations have been lauded for their performance improvements, with Premiere Pro’s latest release touted as the fastest version ever shipped. This includes significant GPU acceleration for AVC Intra and professional formats such as ARRI RAW, RED RAW, and Sony Venice V2, and GPU accelerated video scopes, transitions, and title templates, making the editing experience lightning fast and responsive. In addition to the performance upgrades, there are new collaborative editing enhancements such as Sequence Locking, Presence Indicators and Work While Offline to improve sharing, collaborative review and project management.
Ashley Still, senior vice president of Creative Product Group and Digital Media Growth at Adobe, noted that “Today’s video professionals are racing to meet insatiable demand for standout content across platforms and surfaces…empowering creative professionals to focus on the craft of creating, while cutting out time-consuming tasks that prolong content ideation, creation and delivery.”
Adobe’s family of video applications has been behind editing and visual effects for a record number of box office hits and marquee television shows including “Top Gun: Maverick,” “Black Panther: Wakanda Forever,” “Missing,” “Atlanta,” and “The Bear.” This year’s Academy Award-winning best picture, “Everything Everywhere All at Once,” Oscar winner “Navalny” and nearly two-thirds of movies shown at this year’s Sundance Film Festival were edited in Premiere Pro.
Adobe’s new innovations leverage Adobe Sensei, Adobe‘s machine learning and AI framework. Text-Based Editing in Premiere Pro automatically analyses and transcribes clips so that editors can copy and paste sentences into any order they want and see them appear on the timeline, with transcripts searchable in the transcript window to identify exact words and phrases. The Automatic Tone Mapping feature lets editors mix and match HDR footage from different sources into the same SDR project and get great-looking, consistent colour.
Adobe has also announced that over 400 partners now deliver solutions to customers of Adobe’s video tools. Furthermore, Adobe has expanded Frame.io’s industry-leading video collaboration platform to photography and PDF documents.
Adobe’s new innovations have been received positively, with many industry professionals commending the company for its continued dedication to empowering creatives. Dan Rayburn, a principal analyst at Frost & Sullivan and the publisher of the streaming media blog, said in a statement that “Adobe continues to push the boundaries when it comes to providing professionals with the tools they need to create engaging video content. The new innovations in Premiere Pro and After Effects make the editing experience more intuitive and efficient, saving professionals time and improving the final product.”
