Surprisingly Useful AI Article Enhancements
Adobe has named Meredith O’Ryan as Director of Enterprise Marketing for Australia and New Zealand, with expanded responsibility for flagship events across Japan and Asia Pacific.
Expanding Regional Role
O’Ryan has been with Adobe for nearly four years, most recently serving as Director of JAPAC Integrated Campaigns. In that role, she led multi-regional marketing programs and events aimed at engaging enterprise customers across diverse markets.
Her new appointment will see her take charge of Adobe’s enterprise marketing strategy in Australia and New Zealand, while also overseeing the company’s large-scale events in Asia Pacific and Japan. She will report directly to Duncan Egan, Vice President of Enterprise Marketing JAPAC.
Experience In B2B Marketing
With more than two decades of experience in integrated B2B marketing, strategic partnerships and event leadership, O’Ryan is regarded as having a strong background in building multi-market campaigns.
Egan said her ability to deliver impactful regional initiatives made her a strong choice for the expanded role.
“Meredith’s track record of building innovative, high-performing campaigns and delivering impact through flagship events positions her perfectly for this new role,” Egan said. “Her leadership will be key in deepening relationships with our enterprise customers and advancing awareness of Adobe as a marketing and Ai platform for customer experience orchestration.”
Industry Transformation
O’Ryan said she was looking forward to taking on the new responsibilities at a time of industry transformation.
“I’m thrilled to take on this new challenge, helping to shape the future of marketing as Ai transforms the industry,” she said. “As the only organisation to bring together world-class tools for creativity, customer data, content velocity and Ai orchestration, Adobe has a unique brand story. I look forward to amplifying that story while we also celebrate and empower marketers and creative professionals across the region.”
Last Updated on August 27, 2025 by Nick Ross
